![]() What is CPA on Facebook?ĬPA stands for cost per action. In alphabetical order, let’s run through the basic Facebook ad cost terms every social media marketer needs to know. Whether you’re a veteran Facebook marketer who needs a quick refresher or a new SMM getting buried under the weight of a million abbreviations, we’ve got you covered. We’ll also offer some insights on when you should optimize for each cost metric. ![]() ![]() That’s why we’ve set out to clarify what each Facebook advertising acronym means. CPC, CPM, CPA, CPL, CVS, CD-ROM…sometimes the acronyms for ad costs on Facebook get confusing (okay, fine, the last two aren’t real Facebook ad terms). ![]()
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March 2023
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